Public Relations: CLC Schools, ACLC & Nea Community Learning Centers
Examples of PR writing used to raise the profile of CLC Schools in both online and print media: news releases, feature stories, OpEds, Letters to the Editor and announcements...
Below is a selection of examples:
(Click buttons to access articles)
ACLC & Nea Campus Relocations 2014 & 2015
When schools are forced to relocate, it creates a high level of emotion and potentially negative repercussions among parents and students. When this occured at ACLC and Nea multiple times, it was important to maintain a positive perspective in order to boost morale and maintain enrollment.
Crisis communications deflects negativity
Despite the major changes that occured within CLC Schools during the past five years — repeated forced relocations, changes in leadership, discovery of curriculum deficiencies and unionization — pro-active public relations and crisis communications helped maintain high enrollments and community goodwill despite this upheaval.
Human interest stories build positive reputation
I often featured student accomplishments and learning projects to demonstrate the innovative educational methods at ACLC and Nea.
This yielded strong positive word-of-mouth in the community, and helped maintain high enrollment despite changes in administration, location and teacher unionization.
(Note: the two "Cardboard Boat Race" articles show continuity of coverage, which gains in momentum over time.)