“The unifying pattern in my diverse tapestry of experience is to develop potential — in people, organizations, businesses, and communities. This is what inspires me, and is the value I'll bring to your (ad)venture.”
~ Bara Waters, msw
My career is a tapestry woven from diverse strands, merging expertise across public, nonprofit, and private sectors. This rich experience fuels my powerful messaging and artistic design sensibility. As an entrepreneur, I combine business acumen, a respect for the bottom line, and a knack for growth-hacking.
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Armed with a Master’s in Community Development from the University of Michigan, I applied these strategies to downtown Grand Rapids and reversed a 15-year retail decline that sparked remarkable ongoing economic revitalization. This achievement earned me the Silver Anvil Award from the Public Relations Society of America (PRSA).
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This success led to the creation of Waters/Cassard Inc., a strategic marketing firm co-founded with Robert Cassard. Our award-winning work spanned enterprise clients like Steelcase, Herman Miller, Amway, and community entities including the City of Grand Rapids, The Right Place program and The GR Chamber of Commerce.
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Upon moving to Los Angeles, Robert and I co-founded an independent record label and Edge Films, producing innovative videos that generated millions in revenue and donations. These projects won multiple national and international awards for creative production. (To hear our music, check out Cosmic-Spin.com)
Relocating to the Bay Area led to consulting on strategic marketing communications and branding for clients in education, technology, holistic health, publishing, and the artisan food and wine industries.
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How does this relate to your marketing communications needs? My extensive experience equips me to capture attention, motivate action, and gain loyalty. I'm creative, flexible, savvy, and constantly exploring new frontiers.
Plus, I genuinely enjoy collaborating with people—and they enjoy working with me. I think you will too...
