Branding is one of the most important (and fun!) aspects of what I do. Creating an effective brand and developing an efficient strategy to promote that brand gives you a major edge in increasingly competitive markets.

An effective brand defines you – it is intrinsic to who you are, who you want to be and how you're positioned in the market. Memorable branding differentiates you and delivers a promise to your customers of what to expect from your products and services.

Your logo is the foundation of your brand – a visual snapshot of your identity. Your website, promo materials, packaging, marketing, advertising, public relations and social media presence should all build on it to project a coherent identity – that’s where strategy comes in…

This gallery showcases many of the brands and logos I've created or helped develop over the years. It includes companies, products, services and concepts. All are great examples of the creative strategy at the heart of brand development – capturing the imagination, tugging at the heartstrings and compelling people to action. (Most images provide a click-thru to a website, YouTube or one-sheet for details.)